Table of Contents

1. Pure Subsidiaries And Related Entities2. Privacy Policy Coverage3. Information Collected Or Received4. How We Use Your Information5. How We Share Or Disclose Your Information6. Your Rights And Preferences7. How We Secure Your Information8. Links To Third-Party Sites9. Our Sites And Children10. Changes To This Policy11. Contact Us12. Cookie Notice13. California Privacy Notice

Privacy Policy

Pure Subsidiaries And Related Entities

Our Privacy Policy describes the privacy practices of PURE Property Management LLC, its subsidiaries, and its related entities (referred to as “PURE,” “we,” “our,” or “us”), and in particular how we collect, use, and disclose certain information.
Subsidiaries Include:
Related entities include: PURE Property Management LLC, PURE Management LLC, PURE Property Management Inc., PURE Employment LLC, PURE IP LLC, PURE Operating LLC, and PURE Investments LLC.

Privacy Policy Coverage

Our Privacy Policy applies to our interactions with our customers and visitors, including but not limited to property rentals, rental management, marketing of rental listings, community and homeowner association management, the provision of services, your use of PURE websites or applications, social media, and advertisements or communications relating to any services we offer (“Services”), but excluding any PURE services that state that they are offered under a different privacy policy.

This Privacy Policy does not apply to any third-party websites that may be accessible through a PURE website, or to third-party websites on which PURE advertises.

As used in this Privacy Policy, the term “Europe” refers to countries in the European Union (EU), the European Economic Area (EEA), and Switzerland.

Information Collected Or Received

We collect certain personal information about you as necessary to provide services that you request, to fulfill the terms of a contract between you and us, or to comply with our legal obligations. If you refuse to provide this type of personal information, we may not be able to provide services to you.

Renting and paying for a property managed by PURE.
Contact information.
When you rent a  property through PURE, we may collect information such as your first and last name, contact phone number, email address, and other digital contact information. We may also collect names and contact information that you provide about other renters or guests.

Payment information. When you make a payment we collect your payment information, such as information from your credit card, debit card, or check, and your billing address, to allow us to process payments.

Identity information. To prevent fraud, to comply with the requirements of applicable law,  we may collect proof of identity or proof of age, such as a government-issued driver’s license, passport, or other identity information in connection with your rental.

Other information. We may collect information about your automobile(s) and license plate number(s) in connection with your stay at a property that requires this information for parking permits. We may also collect information about your age and the ages of other guests in connection with your stay at a property that imposes a minimum renter age or requires this information. We may collect additional personal information in connection with your stay to comply with the requirements of applicable law, or to meet the requirements of a community association.

When PURE provides rental property management or marketing services.
Contact information.
When we contract with you to provide rental management or marketing services for your property, we may collect information such as your first and last name; the address of your property; your mailing address, contact phone numbers, email addresses, and other digital contact information; and information concerning any entity you own or manage that is an owner of the property. We may also collect names and contact information of any other owners of the property or owners of an entity that owns the property.

Bank account, tax, and identity information. In order to make payments to you, we collect information such as your bank account information, tax identification number, or other information. We may also collect proof of identity, such as a government-issued ID, passport, or other identity information in order to verify your identity or comply with applicable law. We may also collect other types of information from you as required to collect or remit lodging or sales taxes on your behalf, apply for or renew a government license or permit relating to rental management services provided to you, or pay utility or other bills on your behalf.

Other information as required by law. We may collect additional personal information about you as necessary to comply with the requirements of applicable law.

When you voluntarily provide us with additional information.
Information provided during communications with PURE.
When you communicate with PURE in person, or by phone, email, text message, application, or other electronic means of communication, we may collect any information that you choose to provide during the communication.

Other information you choose to provide. We may collect other information you choose to provide to PURE, for example when you submit a review, comment or request, interact with a PURE social media account, attend a PURE event, refer a potential owner, conduct a search, enter a contest, sweepstakes, or promotion, designate a preferred language or currency, or use other aspects of our Services.

We may collect certain information about you from third parties. Each third party that collects or processes your information does so subject to its own privacy policies. We encourage you to review the privacy policies of websites that you visit. PURE does not control or oversee the manner in which third parties collect, use, or disclose your information.

Information obtained in connection with rental management services. When we agree to provide rental management or marketing services for you, a third party such as a utility provider, government entity, former or current property manager or community association may send us information such as your name, contact information, property address, property rental history, utility account numbers and history, sales or lodging tax license number and remittance history, or local rental permit numbers.

Other information we obtain from third parties. We may obtain information from business partners about your use of the Services or services provided by third parties. Such information may include your rental history, products or services you like, or reviews you submit. We may obtain your name and mailing address or other contact information from third parties such as government agencies, direct mailing service providers, or vendors who compile information from public records. We do not intentionally collect sensitive personal information, such as information about your medical history, political views, religious beliefs, or racial or ethnic origin.

When visiting a PURE Website
We automatically collect certain information about you when you visit a PURE website, use a PURE application, or communicate with PURE.

Information about your site visits. When you visit a PURE website, we collect information about your activity on the site. We may track the date and time you accessed the site, the pages you visit and how long you viewed them, your searches for properties,  whether you have followed links to other websites, and your other interactions with the site. Your internet browser may automatically transmit information to us, such as what website you came from.

Device and browser information. We may automatically collect information about the hardware, operating system, browser, and extensions or add-ons you are using, IP address, proxy server, ISP or mobile carrier, device identifier, and any crash data associated with your visit.

Location information. If you use our mobile websites or applications, we may automatically collect location data obtained from your mobile device's GPS. Most mobile devices allow you to control whether an application can use the device’s location services. If you use our websites, we may collect information about your location derived from your IP address.

Cookies, web beacons, and similar technologies. As further described in our Cookie Policy, we may use tracking tools like browser cookies, flash cookies, and web beacons. We may also engage certain business partners to use these tracking tools on PURE websites or to track your online behavior on other sites on our behalf.

Communication. When you communicate with PURE using electronic means, we automatically collect the contents of the communication. In some cases, where permitted by law, we may automatically record phone calls for quality assurance and training purposes.

How We Use Your Information

We use your information in different ways, depending on which Services you use and how you use those Services.We use information about you to provide Services that you request or to fulfill the terms of a contract between you and us. We use information about you to respond to your inquiries or requests;  to fulfill contractual or legal requirements relating to your request or the Services you are using; to provide customer service; to provide rental management or similar services; to detect and prevent fraud or illegal activity; and to make or receive payments to or from you.

To optimize, customize and improve our services and your user experience.
We use information about you and your use of the Services to optimize, customize, and improve our Services, our systems, and your user experience. We may use your information to respond to comments, suggestions, and reviews; to personalize your user experience and to improve and optimize the performance of our websites or applications.

To conduct, measure, and improve our advertising and marketing.We use information about you to communicate with you about PURE and PURE Services as permitted by law, including sending advertisements and marketing communications. We may use information about you and your search, browsing, and rental history to send promotional messages and offers that may be of interest to you; to analyze and improve the effectiveness of our advertising and marketing efforts; or to conduct marketing campaigns on third-party websites or social media platforms.We also use your data to produce aggregated information that does not identify you, such as information about ad impressions served or clicked on.

To comply with our legal and contractual obligations and for security and investigation purposes. We may use information about you to comply with our legal obligations, such as requirements in some jurisdictions to collect and store certain identity and contact information in connection with a rental or information about your tax identification information in connection with making payments to you. We may also use your personal information to comply with our contractual obligations to you or to certain third parties. We may also use your personal information to enforce the terms of an agreement between us and you or a third party; to enforce the terms of our Terms of Service or other policies; or to resolve disputes with you or another PURE customer. We may use your information to conduct security investigations or to conduct or cooperate with investigations related to potential criminal activity. We may use your information to detect and prevent fraud, security incidents, and criminal or harmful activity.

How We Use Your Information

We use your information in different ways, depending on which Services you use and how you use those Services.We use information about you to provide Services that you request or to fulfill the terms of a contract between you and us. We use information about you to respond to your inquiries or requests;  to fulfill contractual or legal requirements relating to your request or the Services you are using; to provide customer service; to provide rental management or similar services; to detect and prevent fraud or illegal activity; and to make or receive payments to or from you.

To optimize, customize and improve our services and your user experience.
We use information about you and your use of the Services to optimize, customize, and improve our Services, our systems, and your user experience. We may use your information to respond to comments, suggestions, and reviews; to personalize your user experience and to improve and optimize the performance of our websites or applications.

To conduct, measure, and improve our advertising and marketing.We use information about you to communicate with you about PURE and PURE Services as permitted by law, including sending advertisements and marketing communications. We may use information about you and your search, browsing, and rental history to send promotional messages and offers that may be of interest to you; to analyze and improve the effectiveness of our advertising and marketing efforts; or to conduct marketing campaigns on third-party websites or social media platforms.We also use your data to produce aggregated information that does not identify you, such as information about ad impressions served or clicked on.

To comply with our legal and contractual obligations and for security and investigation purposes. We may use information about you to comply with our legal obligations, such as requirements in some jurisdictions to collect and store certain identity and contact information in connection with a rental or information about your tax identification information in connection with making payments to you. We may also use your personal information to comply with our contractual obligations to you or to certain third parties. We may also use your personal information to enforce the terms of an agreement between us and you or a third party; to enforce the terms of our Terms of Service or other policies; or to resolve disputes with you or another PURE customer. We may use your information to conduct security investigations or to conduct or cooperate with investigations related to potential criminal activity. We may use your information to detect and prevent fraud, security incidents, and criminal or harmful activity.

How We Share Or Disclose Your Information

With third parties in order to fulfill our contractual obligations and/or provide Services.

We share information about you to provide Services that you request or to fulfill the terms of a contract between you and us. We need to share this information to adequately perform the terms of the contract between us and you.

We may share information with our local service providers, such as maintenance technicians, contractors, and housekeepers, to allow us to provide services you request and that we are contractually obligated to provide. We might also authorize our local service providers to collect information on our behalf. If you are staying in a property managed by PURE, this information may include your full name, the names of other renters, and your telephone number or email address. If we provide you with rental management services or rental marketing services, this information may include your full name and the names of any other owners or contacts you have designated, your telephone number, your email address, the address of the property we are managing or marketing, and your mailing address.

We might also share your contact information with property owners and service providers to allow them to respond directly to your reviews and questions. We may share your information with third parties who provide services to us in connection with a rental. These third parties may provide services related to payment processing; access to property; fraud prevention, identity verification, and risk assessment; and anti-money laundering compliance. These providers’ access to your information is limited to the information they reasonably require to perform specific tasks on our behalf, and they are contractually bound to use it only for purposes for which it is disclosed.

Service providers may be located in Europe, Asia, North America, and South America.

Some homeowner and community associations, government entities, or other third parties may require us to provide information in connection with a specific rental for a property under their control or jurisdiction. We share information with these third parties to the extent it is legally required or that those parties require us to do so as a condition of the rental. This information may include your full name and age, the names and ages of other guests, your telephone number, your address, your government-issued identification (such as a driver’s license or passport number), and vehicle information such as make, model, and license plate number. In some jurisdictions we are required to disclose guests’ full names, contact information, and transaction information related to a rental stay to the owner of the property.

We provide your information to third parties at your direction or request. For example, we will provide your information to a third party if you ask us to do so to facilitate the resolution of a dispute.

With third parties in order to offer additional services. We may share information about you with local third-party business partners who may offer additional services in connection with a property you have rented.. For example, we may provide your name and email address to a company that offers concierge services for the property you have rented or leased. These third parties are contractually bound to use your information only for purposes of offering services specific to your rental or lease.

With a subsidiary or affiliated company. As allowed by applicable law, we may share your information with a PURE subsidiary or other affiliated company under common ownership or control. Unless the subsidiary or affiliated party adheres to its own privacy policy (which will be at least as protective as the terms of this Privacy Policy), the terms of this Privacy Policy will apply to such information sharing.In connection with a sale, merger, or change of control.We may share information in connection with the sale of all or part of our business, a merger, a change of control, or a reorganization, or in contemplation of any of these events (for example, as part of the due diligence process). Any entity that buys us or any part of our business, or any successor entity following a merger, change of control, or reorganization, will have the right to use your personal information, but only as permitted in this Privacy Policy unless you agree otherwise.

To comply with the law, respond to legal requests, resolve disputes, prevent harm to persons or property, and protect our rights.

We may disclose your information, including your personal information, to a court, law enforcement agency, government agency, or other authorized third party in response to a court order, subpoena, warrant, or other legal process or legal requirement, or if we have a good faith belief that disclosure is reasonably necessary to (1) investigate, prevent, or take action regarding alleged, suspected, or known illegal activities or any activity that may expose us, you, or any third party on whose behalf we act to liability; (2) comply with our legal obligations; (3) comply with legal process and to investigate, respond to, or defend ourselves against any claims or allegations asserted against us; (4) comply with or respond to an audit conducted by a government agency; (5) enforce our Terms of Service or the terms of any agreement between us and you; (6) prevent or mitigate harm to persons or property; or (7) exercise or protect our rights, the rights of our employees, the rights of third parties on whose behalf we act (such as the owners of properties we manage or market), or the rights of the public.

We may attempt to notify you about a legal request or demand for your personal data, where we reasonably believe that notification is appropriate, except where (a) disclosure is prohibited by applicable law or by the terms of the legal process or court order we receive, (b) where the request is an emergency, or (c) we believe providing notice would be futile, would create or increase a risk of harm to persons or property, or would create or increase a risk, or prevent the detection of fraud. We may dispute legal demands in instances where we believe a request is overbroad or lacks proper authority. However, we do not undertake to provide notice of every request or challenge any legal demand.

With vendors that perform services on our behalf. We may share your information with vendors or other third parties that provide us with services or software. For example, we may provide your contact information to operators of communication or marketing platforms so that we may use their platform software to communicate with you. We might share information with a business partner who is running a joint promotion with us or who provides a product or service in partnership with us. We may disclose information to our outside auditors in connection with their auditing services.

These vendors’ access to your information is limited to the information they reasonably require to perform specific tasks on our behalf, and they are contractually bound to use it only for purposes for which it is disclosed.

With social media platforms and advertising publishers. Where permitted by applicable law, we may use certain personal information about you, such as your email address, to hash and share it with advertising publishers such as Facebook or Google to generate leads or otherwise promote our Services. We carry out these activities based on our legitimate interest in conducting marketing activities to offer you services that may be of interest to you. You may ask us to cease using your email address for these marketing activities by submitting a request through via privacy@purepm.co.

To obtain government permits and to collect and remit taxes. We may share identifying information regarding your property with a government entity or agency in connection with applying for, obtaining, maintaining, or renewing a required license or permit if required in connection with our provision of rental management services. Such information may include your full name and the full name of all owners, your contact information, the address of the property, your tax identification number, and information relating to rental activity.

In jurisdictions that impose occupancy, sales, or other types of taxes on  rental occupancy of property, and where an agreement permits us to collect and remit such taxes on behalf of an owner, we may disclose information to government agencies in connection with the collection and remission of taxes. The information we disclose may include your name and contact information, the property address, the transaction amounts, amount of tax collected or due, the permit or license number for the property, and the owner’s tax identification number(s).

We may aggregate your information. We may aggregate data about individuals who use the Services, meaning we combine and anonymize this information. We may share this aggregated information with third parties to help describe our business, analyze our marketing efforts, comply with regulations, obtain insights about our business practices, and refine the services we offer, and for other business purposes. When we share aggregated information, we do not share personally identifiable data about individuals.

Your Rights And Preferences

Communications from PURE or Third Parties.

Transaction-related communications from PURE.

You may receive business-related communications from PURE relating to an inquiry about a property. Because these communications are necessary for us to provide you with requested services, you cannot opt out of such communications.

Marketing communications from PURE.
You may receive marketing communications from PURE as permitted by law. You can register or change your preferences to receive or not receive marketing communications from us by clicking the “unsubscribe” link in the communication you have received or by submitting a request through via privacy@purepm.co . Please allow sufficient time for your preferences to be processed. Even if you opt out of receiving marketing messages, we may still contact you for transactional purposes like confirming or following up on a home inquiry or asking you to review your experience with PURE.. If you later opt back into receiving marketing communications from us, we will remove your information from our opt-out databases.

Transaction-related communications from third parties.
You may receive business-related communications from a third party. To the extent these communications are necessary for us to provide you with requested services, you cannot opt out of such communications.

Marketing communications from third parties.
You may receive marketing communications from third parties with which PURE has contracted or with which PURE is running a joint promotion. You may opt out of disclosure of your personal information to such third parties by submitting a request through our Data Request Form, if applicable, or via privacy@purepm.co.We do not sell your personal information to non-agent third parties. Therefore, there is no ability or need to opt in to or opt out of such sales.

Your rights to access and control your personal information. In addition to the choices described elsewhere in this document, you may have additional rights concerning the collection, use, and sharing of your data. To the extent that we are legally or otherwise obligated to fulfill one or more of the following requests on the basis of your legal right(s) to cause us to do so, you may exercise any of the rights described in this section by submitting a request through our Data Request Form, if applicable, or via privacy@purepm.co.

Update your personal information. You may ask us to correct inaccurate or incomplete personal information about you.

Right to access your personal information. In some jurisdictions, you have the right to obtain a copy of your personal information in our possession. You may also have the rights to request a copy of personal information that you provided to us in machine-readable form, and to request that we transfer this information to another service provider if technically feasible to do so.

Right to request deletion of your data. Under certain circumstances, you may have the right to ask us to erase or delete some or all of your personal information. Requests to delete your data are subject to the “data retention and deletion” provisions of this Privacy Policy.

Right to object to, withdraw consent to, or limit use of your information. In some jurisdictions, you have the right to ask us to stop using some or all of your personal information for certain purposes if our processing of your information is based on legitimate interests. In such cases, we will no longer use your personal information for such purposes unless: (i) our use is required to establish, exercise, or defend legal claims or (ii) we demonstrate compelling legitimate grounds for our use of the information. If our use of your personal information is based on your consent, you may withdraw your consent at any time by sending a request stating what consent you are withdrawing. Any withdrawal of consent is prospective only (meaning it does not apply to our use of your data before we receive the withdrawal).

In some jurisdictions, you may also have the right to limit the ways we use your personal information, especially if the information is inaccurate or our use of the data is unlawful.

Right to file a complaint with a supervisory authority. You have the right to file complaints about our information processing activities with the relevant data protection authority.

Data retention and deletion.
We retain your personal information for as long as necessary to perform the contract between us and you and to comply with legal requirements. The length of time we retain your information depends on the type of information we have collected, the purpose for which we have collected it and the laws of the applicable jurisdiction(s) (usually the jurisdiction of your residence or the jurisdiction of the property that we are managing, or both).

In general, we retain your personal data as necessary to comply with our legal obligations, such as obligations to retain and report information for tax, auditing, and regulatory compliance purposes. We may also retain some of your personal information as necessary to meet our legitimate business interests, such as to enhance our ability to detect fraud or to assert or defend against an actual or potential legal claim by you or a third party.

If you share information with others in connection with your use of the Services, such as by writing a review or engaging directly with a third party, your information may continue to be visible to the public or to the third party even after we delete it.

Even after we delete your information, portions of your data may remain in aggregated, anonymized, or tokenized form, but are not associated with personal identifiers. In addition, because we regularly back up our systems, portions of your personal information may continue to reside in backup copies for a period of time after it is deleted from our main systems. If you use our mobile application for PURE  and you delete your user account within the application, we will retain certain account-related reservation and transaction information as needed to comply with any applicable legal requirements, or to meet our legitimate business interests (including to assist or defend against an actual or potential legal claim by you or a third party).

Lawful bases to collect, use, and share your personal information. We will only collect, use, and share your personal information where we have a lawful basis to do so. Lawful bases include (i) contract (if processing is necessary for the performance of a contract with you), (ii) consent (where you have given consent), (iii) legitimate interests or (iv) as otherwise may be allowed by applicable law and consistent with this Privacy Policy.

How We Secure Your Information

When you enter on our websites, all  your imputed information, including your credit card number and delivery address, is transmitted using Secure Sockets Layer (SSL) technology. SSL technology causes your browser to encrypt your information before transmitting it to our secure server. SSL technology, an industry standard, is designed to prevent someone other than operators of our websites from capturing and viewing your personal information.

We use industry-standard technical measures to protect our websites and your information, and we monitor for and attempt to prevent security breaches. We update and control access to our systems to protect your information, but we cannot guarantee that your information may not be accessed, disclosed, altered, lost or destroyed by breach of any of our security measures. In the event of a data breach, we will comply with applicable laws relating to notification.

Links To Third-Party Sites

Our websites may contain links to third-party websites. If you click on one of those links, you will be taken to websites we do not control and for which we are not responsible. This Privacy Policy does not apply to the information practices of those websites. You should read the privacy policies of other websites carefully.

Our Sites and Children

Our websites and mobile applications are not created for children. To our knowledge we do not collect information online from children under 18. If you are a parent or guardian and think we have information about your child, please contact your data controller at the address listed in Section 11. To learn more about how to protect your child online, visit the US Federal Trade Commission’s materials on protecting children online.

Changes To This Policy

Policy updates
From time to time we may update our policies. We will notify you of any material changes to our Privacy Policy by posting the updated version on our website and updating the “Last Updated” date and the beginning of this Privacy Policy and the “This Version” date in this section. Please check our website periodically for updates.

Contact Us

If you have any questions regarding this Privacy Policy, you may contact us using the information below.

PURE PROPERTY MANAGEMENT LLC
Attn: Legal Department, Privacy Officer50 University Ave. Suite B342, Los Gatos, CA 95030
By email: privacy@purepm.co 

Cookie Notice

Like almost all commercial websites, PURE’s website uses cookies to improve the functionality of our website and streamline your user experience. You may delete and block all cookies from this site, but parts of the site will not work correctly (or at all). Even if you are only browsing the site, certain information about your visit will be automatically collected. This information includes information about the platform and operating system you are using, your browser type and version, computer and connection information, and what time you accessed the site. Unless you opt out, this information will be collected every time you access PURE’s website.

What are cookies?
A cookie is a small text file that is placed in your browser to allow a website to recognize your browser or device. Cookies are used for many purposes, such as enabling certain site functionality, storing user preferences, permitting analytics, and enabling ad delivery. Cookies can help us understand how visitors use our site, help you navigate between pages efficiently, help remember your preferences for later visits, and generally improve your browsing experience. Cookies can also help ensure that marketing you see online is relevant to you and your interests.A cookie is not spyware or a virus, and it does not give us access to your computer or any information about you personally, other than the data you choose to share with us.The length of time a cookie will stay on your computer or mobile device depends on whether it is a “session” or “persistent” cookie. A session cookie will only remain on your device until you close your browser. A persistent cookie will remain until it expires or is deleted. Each persistent cookie has an expiration date; some cookies may expire after a few minutes while others may not expire for several years.

What types of cookies does PURE use?
When you visit and use a PURE website, PURE or a third party may place a number of cookies in your browser. Some cookies will only be used if you use certain features or select certain preferences, and some cookies will always be used. Cookies placed by the website you’re visiting (in this case, a PURE site) are sometimes called “first-party cookies,” while cookies placed by other companies are sometimes called “third-party cookies.”

In general, there are four different types of cookies, which are explained below. PURE routinely uses all four types of cookies.

Essential Cookies. These first-party cookies are also known as “strictly necessary” cookies, and as the name suggests, they are necessary to allow you to move around the PURE site and use its features, such as “Save and View Favorites.”

Analytics Cookies. Also known as “performance cookies,” analytics cookies collect information about visits to our sites and how the services we offer are being used. We use this data to make improvements and report our performance. For example, these cookies collect information about how visitors use our sites, which site the visitor came from, the number of each user’s visits and how long a user stays on the site. We might also use analytics cookies to test new ads, pages, or features to see how users react to them. Analytics cookies are primarily third-party cookies.

Functionality Cookies. Sometimes called “preference cookies,” these first-party cookies allow us to remember information you have entered or choices you have made (such as your username, language, region, and marketing preferences) on our sites, so the next time you visit the site you will not have to set them again. These cookies also allow us to provide a better user experience on our website.

Targeting Cookies. PURE and our advertising partners or other third-party partners may use these types of cookies, also known as “advertising cookies,” to deliver advertising and track ad performance, and enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioral” or “targeted” advertising) on our sites.

How can you manage and delete cookies?
Most browsers accept cookies automatically. However, you can change the settings in your browser to delete cookies that have already been set and to not accept new cookies. Note that if you set your browser to disable cookies, you may not be able to access certain parts of the PURE sites and some services we offer may not work properly or at all.

Browsers on mobile devices may have different ways to manage cookie settings.

Do you use any other user tracking technologies? PURE may use other technology that is standard to the Internet, such as pixel tags, web beacons, and other similar technologies, to track visitors to our sites.

Do Not Track disclosure.
Do Not Track is a privacy preference that users can set in certain web browsers. When a user turns on the Do Not Track signal, the browser sends a message to websites requesting them not to track the user. For information about Do Not Track, visit www.allaboutdnt.org. At this time, PURE does not respond to Do Not Track browser settings or signals. Internet-standard tracking tools may be used by us and by third parties to collect information about you and your Internet activity, as disclosed in our Privacy Policy, even if you have turned on the Do Not Track signal.If your browser is configured to transmit the Global Privacy Control signal (https://globalprivacycontrol.org/), we will attempt to comply with the signal based on its determination of the applicable jurisdiction.

California Privacy Notice

Pursuant to the California Consumer Privacy Act of 2018 (“CCPA”), this notice provides information regarding the personal information we collect about California residents and the rights afforded to such individuals under the CCPA.

As is described in this Privacy Policy, we collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or individual—otherwise known as “personal information.”

Under the CCPA, personal information does not include certain types of publicly available information from government records, de-identified or aggregated consumer information that is appropriately anonymized, or certain information excluded from the CCPA’s scope, such as health or medical information covered by HIPAA and personal information covered by certain sector-specific privacy laws, including the FCRA and GLBA.

We collect personal information from residents of California, such renters who lease or rent PURE homes, the owners of such homes, and individuals interested in our property management and real estate services. Over the past 12 months, we collected the categories of personal information that are described in the Information Collected or Received section above, including:
  • Statutory category of personal information (PI)
  • PI we collect in
    this category
  • Source of PI
  • Business/
    commercial purpose for collection
  • Categories of third parties to whom we disclose PI for a business purpose
  • Identifiers
    (other than online identifiers)
  • Contact details
  • Network details
  • Data from other accounts
  • Posts, interests, location, and recommendations
  • Information from third parties and public sources
  • You
  • Third parties and public sources
  • Provide and improve the Services
  • Create and maintain a trusted environment
  • Advertising
  • Research and development
  • To respond to your inquiries or requests
  • Verification partners
  • Legal and safety-related third parties
  • Advertising partners
  • Third party partners
  • PURE corporate family
  • Business transferees
  • Professional advisors
  • California Customer Records
    (as defined in California Civil Code section 1798.80)
  • Contact details
  • Network details
  • Data from other accounts
  • Posts, interests, location, and recommendations
  • Payment information
  • Business information
  • Information from third parties and public sources
  • Commercial Information
  • Contact details
  • Network details
  • Posts, interests, location, and recommendations
  • Payment information
  • Survey Data
  • Contests, sweepstakes, and prize drawings data
  • Messages and email data
  • Business information
  • Online activity data
  • Information from third parties and public sources
  • You
  • Your browser and device
  • Third parties and public sources
  • Financial Information
  • Payment information
  • You
  • Provide and improve the Services
  • Create and maintain a trusted environment
  • Research and development
  • Legal and safety-related third parties
  • Third party partners
  • PURE corporate family
  • Business transferees
  • Professional advisors
  • Online Identifiers
  • Messages and email data
  • Contact lists
  • Geolocation
  • Device data
  • Online activity data
  • Information from third parties and public sources
  • You
  • Your browser and device
  • Third parties and public sources
  • Provide and improve the Services
  • Create and maintain a trusted environment
  • Advertising
  • Research and development
  • To respond to your inquiries or requests
  • Public
  • Verification partners
  • Legal and safety-related third parties
  • Advertising partners
  • Third party partners
  • PURE corporate family
  • Business transferees
  • Professional advisors
  • Internet or Network Information
  • Messages and email data
  • Device data
  • Online activity data
  • Verification partners
  • Legal and safety-related third parties
  • Advertising partners
  • Third party partners
  • PURE corporate family
  • Business transferees
  • Professional advisors
  • Geolocation Data
  • Geolocation
  • Device data
  • You
  • Your browser and device
  • Legal and safety-related third parties
  • Advertising partners
  • PURE corporate family
  • Business transferees
  • Professional advisors
  • Inferences
  • May be derived from your:
  • Contact details
  • Network details
  • Posts, interests, location, and recommendations
  • Survey data
  • Contests, sweepstakes, and prize drawings data
  • Messages and email data
  • Geolocation
  • Device data
  • Online activity data
  • Information from third parties and public sources
  • N/A
  • Legal and safety-related third parties
  • Advertising partners
  • Third party partners
  • PURE corporate family
  • Business transferees
  • Professional advisors
  • Professional or Employment Information
  • Business information
  • Information from third parties and public sources
  • You
  • Third party sources
  • Verification partners
  • Legal and safety-related third parties
  • Advertising partners
  • Third party partners
  • PURE corporate family
  • Business transferees
  • Professional advisors
  • Sensory Information
  • Photos and videos
  • You
  • Legal and safety-related third parties
  • Third party partners
  • PURE corporate family
  • Business transferees
We collect and use such information for the purposes described in the How We Use Your Information section above, including:
  • To fulfill the terms of a contract between you and us
  • To respond to your inquiries or requests
  • To communicate with you about rentals and leases
  • To fulfill contractual or legal requirements relating to your request or the Services you are using
  • To provide customer service
  • To provide rental management or similar services
  • To detect and prevent fraud or illegal activity
  • To make or receive payments from you
  • To optimize, customize and improve our services and your user experience
  • To conduct, measure, and improve our advertising and marketing
  • To comply with our legal and contractual obligations and for security and investigation purposes
“Do Not Sell My Information” Rights
For purposes of the CCPA, the following activities may constitute a “sale” in some instances:

Sharing information about you with local third-party business partners who may offer additional services in connection with a property you have rented or leased. For example, we may provide your name and email address to a company that offers separate services for the property you have rented or leased.

Using certain personal information about you, such as your email address, to hash and share it with advertising publishers such as Facebook or Google to generate leads or otherwise promote our Services. We carry out these activities based on our legitimate interest in conducting marketing activities to offer you services that may be of interest to you.We do not otherwise “sell” personal information.You may opt out of the “sale” of your information through our Data Request Form or via privacy@purepm.co.

Exercising Your California Privacy Rights
The CCPA and other California law provide residents of California with the rights listed below. If you are a California resident, you may exercise your rights by submitting a verifiable consumer request through our Data Request Form or via privacy@purepm.co.

Right to Access: You have the right to know certain information about the data we have collected about you over the past 12 months, including:

The categories of personal information we’ve collected from you;

The categories of sources from which the personal information was collected;

The business or commercial purpose(s) for collecting personal information about you;

The categories of personal information about you which we shared and/or sold;

The categories of third parties we have shared or sold personal information about you to;

and

The specific pieces of personal information about you that we have collected.

Right to Delete: You have the right to request that we delete certain personal information about you that we have collected from you (and request that we direct applicable service providers to do the same). Where an exception applies, we may not fulfill your request for deletion.

Right to Opt Out: You have the right to opt out of any future “sale” of personal information about you. You may do so by submitting a request our Data Request Form or via privacy@purepm.co

Other Rights: If you live in California and have an established business relationship with us, you are entitled to ask us for a notice describing what categories of personal customer information PURE shares with third parties or corporate affiliates for those third parties’ or corporate affiliates' direct marketing purposes. That notice will identify the categories of information shared and will include a list of the third parties and affiliates with which it was shared, along with their names and addresses. If you are a California resident and would like a copy of this notice, please submit your request via our Data Request Form or via privacy@purepm.co

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may only make a verifiable consumer request for access or data portability twice within a 12-month period.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Your verifiable consumer request must:
Provide sufficient information that allows us to reasonably verify that you are (a) the person about whom we collected personal information or (b) an authorized representative of such person.

Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

You can submit a verifiable consumer request by contacting us at privacy@purepm.co. Upon receiving your request, we will respond promptly. To the extent that we successfully verify your identity and determine that we will fulfill part or all of your request, we will complete the request within 45 days of receiving it, unless we require an extension, in which case we will inform you why we need more time and how much time we need.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

We will not discriminate against you for exercising any of your CCPA rights.